Melbourne-based Mr Singh who started crafting watches in 2019 said the idea of manufacturing watches occurred to him during a random visit to London at a time when he was looking to establish a business venture.

Once he set his heart on setting up a watch business, his mind started whirling with ideas for the logo and a USP that could make his brand ‘stand-out’ in the bracket of luxury watches – a space currently owned by established and “larger-than-life” brand equities.

“This is when I looked inside into my own Sikh religion for inspiration. One night I dreamt of the Golden Temple and saw the Nishan Sahib that carries the Sikh symbol of Khanda with the double-edged sword that to me represents my religion and all that it stands for,” Mr Singh told SBS Punjabi.